With more than seven million jobs unfilled, employers have been piling on free snacks, comfortable lounges, cafes, and other perks to burnish their image in the job market. Unfortunately, to capture today’s top talent, that simply isn’t enough anymore.

As you begin to plan for the new year, keep these 3 things in mind when it comes to new hires and what they are looking for:

Health Insurance – With the level of competition in the marketplace right now, employees need to feel that they are taken care of even when they are not in the office. Whether you are a small or large company, there are healthcare options that are affordable and will help make your company more attractive. When you work with PEO Broker, we can help you find a package that offers additional benefits, and in turn, makes your employees feel secure and like an important part of your company.
401k- It is common for larger companies to offer a 401k, but no matter the size of your business, there is a way to offer this option to your employees at an affordable rate. Up and coming talent today are looking at their parents, many of whom have struggled even later in life because of a lack of savings. New hires today want to know that they can invest their time, talent and energy is a company that has their future success and stability in mind.
Create A Culture Of Belonging – Employee productivity and dedication is the highest when they feel that they truly belong to the culture they are a part of. Take a job is a huge commitment. The company becomes an integrated part of life, so creating a culture of belonging will help your talented employees feel like they are truly a part of something. This culture is created with communication, events, gifts from the heads of the company, team building exercises and, most importantly, the opportunity and challenge for workers to shoot for more. Remove the glass ceiling and let your employees know that they can move up and become more if they are willing to take the steps to get there.

Employers are piling on perks to attract talent, but they’re going to have to go deeper. More workers want managers they trust, a sense of belonging and a clear career path to a better job. As you plan for 2019, make sure you are ready to set yourself apart and grab the best talent available!